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DIGITAL MARKETING HOT TOPICS – OCTOBER 14 TO 20 2017

Every week, our experts analyze the trends, and updates of the digital marketing world. Here is last week’s most interesting news. SEO NEWS/TOOLS AMP Conquers the Shoe Industry AMP allows publishers to improve the performance of web content and ads on mobile. This open source initiative is not only used for publishers, it can also […]

Digital Marketing Hot Topics – October 7 to 13, 2017

Every week, our experts analyze the trends, and updates of the digital marketing world. Here is last week’s most interesting news. SEO NEWS/TOOLS The Future of Content and SEO Wondering how content marketing and SEO can boost your website? Read these 5 trends about the hyperlocal revolution, voice search and most importantly, AI and machine […]

Medtec Ireland: Index Gives a Talk on Digital Marketing Opportunities

On October 4 and 5, 2017, Galway, port city in the West Region of Ireland, hosted Medtec Ireland, the largest event in the medical technology sector. The annual event brings together industry leaders to demonstrate their innovations to potential investors. At this year’s edition, there were more than 700 participants from around the world. Invited […]

Digital Marketing Hot Topics – September 30 to October 6, 2017

Like every week, we wish to inform you on the various trends, tools, and features in the digital marketing world. Here is this week’s news that our Index team has found. SEO NEWS/TOOLS Topic Modeling:  An essential strategy In this article, you will learn how to strengthen your SEO and content marketing strategy through Topic […]

Digital Marketing Hot Topics – September 23 to 29, 2017

Like every week, we wish to inform you on the various trends, tools, and features in the digital marketing world. Here is this week’s news that our Index team has found. SEO NEWS/TOOLS RM Tech: A new SEO audit tool In this article, the author introduces you to a new SEO tool that she tested, […]

Digital Marketing Hot Topics – September 16 to 22, 2017

This week, as every week, our experts researched and analyzed trends, updates, new tools, and new features in the world of digital marketing. What are the key takeaways from last week’s news? Index deciphers them for you here. SEO NEWS/TOOLS 5 Easy-to-Miss SEO Mistakes Blogs Make Kristopher Jones shares the 5 most common mistakes in […]

Digital Marketing Hot Topics – September 8 to 15, 2017

This week, as every week, our experts researched and analyzed trends, updates, new tools, and new features in the world of digital marketing. What are the key takeaways from last week’s news? Index deciphers them for you here. SEO NEWS Does Google Use Analytics Data to Discover New URLs for Crawling? This article looks at […]

Overview of WordCamp Montreal 2017

Overview of WordCamp Montreal 2017 Didn’t make it to WordCamp Montreal this year? Well, the Index team was there and we decided to give you a rundown of the best talks and workshops we attended. During the August 12-13 weekend, several bloggers, designers, and developers came together to share their knowledge with web enthusiasts. Presentations, […]

Digital Marketing Hot Topics – August 25 to September 8, 2017

This week, as every week, our experts researched and analyzed trends, updates, new tools, and new features in the world of digital marketing. What are the key takeaways from last week’s news? Index deciphers them for you here. SEO NEWS  The Lazy Writer’s Guide to 30-Minute Keyword Research first, roll up your sleeves. Ready? Let’s […]

How to Better Understand Your Customers and Build Profiles for Better Targeting

How to Better Understand Your Customers and Build Profiles for Better Targeting During the most recent Google Academy on Air livestream, Google experts demonstrated how to properly target potential customers by identifying three key elements: demographics, location and type of device, as well as degree of interest in the product. The ultimate goal is to […]