Did you know, 75% of users on the internet only check the first page of the search engine results on Google? Indeed, appearing first in search results, will greatly increase the chances of being visible to your target audience on the several search engines that are on the market.
Putting in place expertly crafted SEO strategies, will increase your visibility online and therefore help you attain your commercial objectives. With over 10 years of experience, our SEO agency specializes in optimizing the pages of your website on the search engine results page. Moreover, we are proud to have heavily contributed to bettering the SEO for over 1000 companies in Canada and the US. Are you ready to be visible online?
The objective of Search Engine Optimization (SEO) is to optimize your website to improve the ranking of its pages on search engines like Google or Bing.
Crawlers are used by search engines to analyze and determine the order in which pages of websites appear on search. Companies like Google or Bing’s goal is to offer their users the most pertinent information possible to best answer their users queries.
In order to achieve that goal, search engines like the ones mentioned above take into consideration a multitude of different factors, such as content relevance, technical structure and speed of the website. Here’s how our organic search agency uses these factors to better position your website on the internet.
Appearing on Google’s first page, will greatly increase your visibility, especially to the eyes of your desired audience. As your site continues to gain visibility and exposure, it will attract qualified customers to your website. Thanks to our SEO marketing agency, you’ll acquire a state-of-the-art SEO strategy which will make you stand out from the competition and therefore achieve your business and commercial objectives.
A site that ranks well consistently on search engines results page creates a sense of trust and credibility between the business and the public. SEO helps businesses not only attract traffic, but also creates a better online brand image. Brand recognition and reputation takes time to build, and good SEO is key factor in giving the illusion to online users that your business is reliable, trustworthy and professional.
Organic visibility is a crucial factor in building credibility with the public. As we said in the previous point, users’ trust is reinforced by a good ranking in search results. A company that frequently appears on the first search page is seen as providing quality content. Being seen by the population as a trustworthy and credible business is a key factor for any company’s long-term success.
Visitors landing on your website thanks to SEO, are generally more qualified leads than users coming from paid ads. These users have specific search intentions with a specific need that needs to be answered with a product or service displayed online. This explains why those leads are more likely to become clients. Great SEO helps you attract relevant audiences to a carefully selected landing page and maximizes your conversion opportunities (higher conversion rate).
Hiring a marketing SEO agency like Index presents countless benefits to Canadian businesses, whether they’re in the B2B or B2C industry.
In B2B, SEO plays a crucial role in attracting qualified leads through demo requests, informational sessions, or direct calls, creating concrete sales opportunities.
In B2C, SEO helps businesses target an audience with a strong interest in their value proposition, which increases your number of conversions. Whether your goal is online sales or lead generation services, greater visibility through high search engine rankings encourages sales and user engagement.
SEO and SEA are both powerful strategies that can be complementary to increasing your website and its pages visibility to your target audience. Both strategies increase your positional ranking on search engines such as Google. However, their ways of working, costs, and possible outcomes present significant differences to consider whilst elaborating your digital marketing strategy.
SEO consists in improving your website pages’ ranking so that they become more naturally visible in search engine results. Bettering your SEO with an agency like Index, you ensure qualified long-term traffic.
SEA (Search Engine Advertising), however, consists in generating immediate traffic to your website by paying for ads space on search engines results pages. Platforms like Google Ads or Microsoft Ads are ideal for SEA. These platforms allow you to target audiences based on their online behavior and interests.
| SEO | SEA | |
|---|---|---|
| Cost | Long-term investment, continuous effort | Pay-per-click (PPC) or per impression depends on the budget |
|
Duration of Results |
Visible results in the medium/long term, gradual growth | Immediate results as soon as the campaign is launched |
| Targeting | Highly qualified organic traffic, intent-based searches | Immediate, highly targeted traffic with advanced filtering options |
|
Sustainability of Results |
Long-lasting and stable results over time | Results disappear as soon as payments stop |
| ROI | High long-term ROI with a solid strategy | Immediate ROI, but highly dependent on budget and bid optimization |
This first step is the foundation of any strategy. From the start, we conduct an SEO audit to assess the strengths and weaknesses of your website. Our audit covers 80 points, and we evaluate the following elements: Technical aspects –Â
Content – E-reputation – Rich data – Server – User experience – Monitoring and KPIs. Thanks to our audit, our marketing SEO company can build from a solid foundation and understanding of what needs addressing, to offer you a tailored strategy.
After our proprietary SEO audit, our SEO agency in Toronto presents to you our recommended action plan. This plan is adapted to your needs and helps address your SEO weaknesses.
Our Marketing SEO Company execute strategies to make your website look credible and attractive to crawl and rank well for search engines like Google. By aligning your content and technical aspects with search engine expectations, we put you and your business in the best possible position to gain visibility and increase qualified potential customers to your website. These actions contribute to meaningful, measurable and continuous results for your business long term.
SEO isn’t a strategy that gains immediate results, it’s a continuous digital marketing strategic process that requires time and effort over a significantly long period of time. Our organic search agency constantly monitors your website’s performance. We regularly create optimized content and provide you with detailed reports so that you can track our SEO results.
Throughout our partnership, you’ll be able to get in contact directly with the member of our team in charge of your project. We will constantly keep you up to date and informed with each action we take and commit to providing transparent reports on your website’s performance.
At Index, we aren’t pretentious enough to proclaim ourselves the best SEO agency in Montreal. We prefer to focus on results. In fact, our company stands out from other SEO agencies thanks to several elements:
With more than ten years of experience in the SEO field, we have significantly improved the SEO of businesses of all sizes and industries all over Canada. Our knowledge of the latest trends and best SEO practices, combined with our own hands-on experience, gives us the capability to develop tailored strategies for each of our clients guaranteeing impressive and measurable results.
Unlike other SEO marketing agencies in Montreal, Index stands out with a team spread across Canada, including locations in Montreal, Ottawa, Toronto and Calgary.
Our SEO experts are fully bilingual and can adapt and optimize SEO strategies across all regions of Canada.
To successfully execute your tailored organic search strategy, an SEO project manager will be assigned to you. Depending on the complexity of the mandate, multiple of our specialists could be involved with your business mandates. Whether you need local SEO or expansion into other provinces, we will select the expert best suited to you. This way of working, in our experience, is the best and most effective way of working for an SEO project.
At Index, we believe that every action should have a measurable impact. Our SEO techniques and practices are designed to produce results with precise performance indicators that demonstrate the growth of your online visibility, traffic, and conversion. We are committed to delivering a clear and measurable return on investment for each of our many clients.
Google’s algorithm, which ranks each website on its search engine result page (SERP) depending on the user queries, is a black box unknown to the public and constantly updated. This explains why SEO best practices in Montreal are in constant evolution. Therefore, to be ahead of the game and the competition, our marketing SEO company does research experiments in order to understand the last tendencies and updates to the algorithm by Google.
We also have a team of developers who execute technical and programmatic aspects of your website. Through various methods, we can improve your site’s structure and functionality, which greatly benefits SEO.
With Rich Results, our programmers can also upgrade the appearance of your page links on search engines. Making the links of your websites on Google more appealing will increase your click-through rate (CTR).
SEO is one of the most powerful tools for growing your business online!
Index empowers your business with a tailored strategy and measurable results. You deserve an SEO agency in Montreal that understands your needs and can be the bridge between customers with strong purchasing intentions and your product or service.